If your beauty kit is desperate for some newness, get ready to squeal – Hailey Bieber’s coveted beauty brand Rhode is officially landing Down Under this February.

After years of begging and pining, the glazed-skin dream is almost upon us, with Rhode and MECCA both announcing the exciting launch on Instagram.

When and how to shop Rhode in Australia

Mark your calendars: Thursday 12 February 2026 is the big day.

Rhode’s full collection will be available from 6 am AEDT online at rhodeskin.com, with $18 shipping to Australia (or free over $120).

It will also be available online at MECCA and at the Bourke Street and George Street flagships on 12 February, and most other stores on 13 February 2026.

Whether you’re a beauty trend devotee or just always looking for that new product to lift your look, this is definitely worth setting your alarm for.

Why Rhode’s worth the buzz

Rhode isn’t just another celeb skincare line. With its clean, minimalist aesthetic and cult-status formulas, it has been a big player in the “glazed doughnut skin” obsession that has taken Instagram and TikTok by storm.

From everyday essentials to hybrid makeup-skincare hits, here are some of the biggest Rhode products beauty obsessives can’t stop talking about:

Perfect prep

• Glazing Milk (from $35) – lightweight yet hydrating, this ceramide essence is a go-to for that luminous start to any routine
• Glazing Mist ($52)– a hydrating face spray that keeps skin fresh and dewy all day long.

Skin heroes

• Barrier Butter (from $38) – rich and nourishing, it seals in moisture through the night or on dry skin days.
• Pineapple Refresh (from $31) – a gentle daily cleanser that keeps things fresh.

Lip faves

• Peptide Lip Tint ($35)– one of Rhode’s signature items, blurring the lines between lip balm and makeup.
• Peptide Lip Treatment ($35) – super hydrating and perfect for that “natural but better” look.
• Lip Case ($66)– part beauty tool, part fashion accessory. Perfect.

More than a launch – it’s a moment

With the products finally on our doorstep, the Rhode drop closes the pesky gap between hype and access. Being able to see, test and experience the range in MECCA stores makes it even sweeter, giving fans the hands-on moment they’ve been waiting for. And the timing couldn’t be better, with glazed beauty now widely considered less of a trend and more of the default.

So whether you’re here for the glow or the cult status, this is one launch you’ll want on your radar.

_{Top image: Rhode}

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